Welcome to nurturem.

Products to nurture your baby, designed in the UK.

NEW - Organic Baby Swaddle Wraps!

We have recently developed a new range of swaddle wraps for newborns, made from soft 100% organic cotton. Available now!

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Shiloh The Sleepy Sloth

Shiloh (from Hebrew, meaning "peace") has been designed with care in the UK to bring your baby (and you!) a peaceful sleep!

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About Us

We are a small family business, founded in 2019, aiming to bring you the best products to nurture your baby.

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What a god send. The sound is soft and calming for the little one. The 30 minutes of continuous play ensures the little one has plenty of time to get to sleep.

Carl, amazon.co.uk

Baby won't sleep without it!

Amy & Shane, amazon.co.uk

The little sloth looks really cute in his little box home, and the mum to be was made up with her gift!

Leanne, amazon.co.uk